Product Development
I think of product development as its own sort of magic. Taking an idea and making it tangible is an extremely rewarding experience. I believe that great products are functional as well as inspirational. From digital products and ebooks to handcrafted items, I thoroughly enjoy transforming thoughts into realities.
A good product reinforces a brand's identity, draws in consumers, has a well defined target audience, a good profit margin, and has good scalability in relation to its price point.
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For an in-depth look at the development process, check out this case study.
01
Handcrafted Items
I love creating unique, handcrafted items. For my ecommerce store The Witch & Wand, I design and make each item by hand. Pictured to the left is a witchcraft starter kit. View the store and other items here.
02
Digital Downloads
Digital downloads make excellent products because they are easily scalable and can be used as linkbait. These are some samples of infographics, short form guides, and party supplies that I have created.
Scroll on image to view full infographic
Click Images to View
03
Ebooks
Ebooks are a great way to introduce consumers to your products. They help establish expertise and authority in a field and help keep consumers interested and engaged. Scroll through a sample of one of my parenting ebooks.
04
Online Courses
Online courses can be used as linkbait or as big-ticket items. Like ebooks, they help establish authority. They also translate easily to subscription services, especially when used as drip content. For Fizz & Pop, I created a comprehensive modulated course on improving behaviors in young children as well as shorter courses on specific topics. Click on the image to play this sample course.
05
Witch & Wand Product
Sea Urchin Spines in Glass Vial
Witch & Wand Product
Vintage Purse & Witchcraft Accessories
Concept Creation
I create products intended for sale, but I also design items for use in social media posts, linkbait, and DIY project blogs. I design, make, and photograph all of my items. To view store products, click here.
DIY Project Post
Bath Bomb Geode
DIY Project Post
Hair Comb with Fresh Flowers
If you are interested in working together on product ideas or need help with content creation, please send me a note. I would love to hear from you! Contact me here.